"Do" Judge a Book by its Cover

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The cosmetics, fashion, and beauty industries in the United States are all wildly successful, Why? The media teaches our society to compare all women based on their looks. Young girls grow up believing that if they are not obviously pretty, they won't find love. The "Miss Representation" documentary informed me of the manipulation the marketing and entertainment industries in the United States use to profit. They teach women that their appearance is far more valued over their intellect, and imply that it is their duty to make themselves maximally attractive to men. In today's digital age, children make up a large portion of media's audience, but also happen to be the most vulnerable generation. Teens alone spend on average 65 hours a week consuming media, including watching T.V. and movies, listening to music, reading magazines, and going online. The media portrays women as sex objects and stories about them usually involve their quest to get a man. As a result, young women tend to scrutinize their physical features and develop many insecurities because they are taught that how attractive they are in the only thing that matters. Women are convinced to spend time and money on cosmetics and procedures to fix their self-proclaimed flaws. This is reflected in 53% of 15 year olds and 78% of 17 year old being unhappy with their body. The media also fails to show women as complex beings with captivating intelligence and aspirations. This is making the female population not focus on their own intelligence and aspirations, because they often seek to what they see on the screen as role models. Rather than being an instrument of change, the media is also making this problem in our society more massive. Consumers must use their powerful voices to stop the marking and entertainment industries from pushing the same sexist stereotype, so that our media can evoke priorities in human character.

Comments

  1. I hate how the media portrays women but I also hate the fact that this actually has such a huge effect on the lives of young girls. I understand the media will always influence us but I just don't understand how we are supposed to stop that.

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  2. I think that media is a very large influence in the lives of teens and shapes how they view themselves and how they act toward others. The media has definitely been doing a very bad job of showing teens more than just a pretty face or some other stereotype. However do you see this trend in media changing in the future, are they already beginning to show women and other people as more than just their stereotype?

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  3. I completely agree with everything that you have stated above. I extremely dislike how the media uses its young viewers to relay its harsh and awful stereotypes. There needs to be a stand against what the media portrays but while taking this stand we will inevitably be influenced by those around us who still rely on the media, so when will this ever truly come to an end?

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  4. Before learning about advertising you would think companies would build up people to buy their products, rather they have distroyed and told us we weren't good enough.

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