Car choices in "The Office"

If you have watched the hit comedy series "The Office", you may notice that when Jim and Pam are finally a couple, they drive a Subaru to their jobs at Dunder Mifflin's Scranton branch. The decision to have their characters own a silver 2010 Outback lies with the responsible family motif that Jim and Pam Halpert bring to the show. Their relationship is the main love story in "The Office", and they prove to be the most smart, sensible characters especially amid the chaotic Michael Scott and radical Dwight Schrute. The couple has 2 children in the length of the show, and deal with hectic schedules. Their Outback was even used to drive Pam to the hospital when she was about to deliver her first child. Subaru probably saw their car choice as a perfect opportunity to advertise their safe, family oriented vehicle, and thus created an excellent example of Madison and Vine. Subaru's catchphrase, "Love. It's what makes a Subaru, a Subaru" is simply put to attract parents or grandparents that want the best for their family. Jim and Pam are examples the ideal consumer that Subaru markets it's brand towards.

Comments

  1. UnknownDecember 10, 2017 at 8:19 PM

    Even after watching "The Office" two time, I never realized the amount of product placement that producers used through Madison and Vine! The cars in the advertising world mostly made to appeal to the average family and Pam and Jim perfectly portray this picture.

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